What is the major problem facing company decision-makers when setting transfer prices?
a. How to determine the product-service attributes of the transfer.
b. When to complete the transfer.
c. How to assign the controllable costs to the profit centers.
d. What price to actually charge the receiving profit center.
Question 2Which of the following is the most commonly applied scale format in marketing research and is designed to allow respondents to rate how strongly they agree or disagree with statements?
a. nominal scale
b. semantic differential
c. Likert scale
d. Stapel scale
Question 3The three elements that make up the essence of the FTC's deception policy are:
a. misleading, reasonable consumer, and untrue.
b. misleading, mistargeted, and material.
c. misleading, reasonable consumer, and material.
d. exaggerated claims, reasonable consumer, and material.
Question 4For the purpose of transfer pricing, any part of the organization to which revenue and controllable costs can be assigned, such as a department, is referred to as a:
a. profit center.
b. revenue center.
c. controllable costs center.
d. sales department.
Question 5Which type of rating scale consists of several response categories, often providing respondents with alternatives to indicate positions on a continuum?
a. category scale
b. block scale
c. segmented scale
d. semantic differential
Question 6The U.S. government agency with primary responsibility for regulating advertising at the federal level is the:
a. AAAA.
b. NARC.
c. FDA.
d. FTC.
Question 7Negotiated contracts are used to set purchase terms between buyers and sellers when:
a. there are a multitude of suppliers.
b. only one available supplier exists.
c. purchases exceed 10,000.
d. research and development work is not necessary.
Question 8Which of the following is a measurement task that identifies preferences by requiring respondents to choose between two or more alternatives?
a. ranking
b. rating
c. sorting
d. choice
Question 9Improved consumer choices, improved product quality, and reduced prices are three major benefits of what government practice?
a. endorsement
b. regulation
c. censorship
d. taxation
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