There are three possible outcomes of customer evaluations: (1) satisfaction, (2) delight, or (3) ...

There are three possible outcomes of customer evaluations: (1) satisfaction, (2) delight, or (3) dissatisfaction.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Discuss the various types of graphic aids marketing researchers can include in a research report.

Question 3

When can core businesses change?
 a. when customers demand it
  b. when a firm updates its software
  c. when a firm's competencies change
  d. when a firm outsources

Question 4

Supply chain software that provides a platform for manufacturers, distributors, and retailers to aggregate and organize item-related data such as item number, price, description, and weight is called
 a. business intelligence tools
  b. supply chain collaboration tools
  c. spreadsheets and database tools
  d. data synchronization tools

Question 5

Movie Palace is a local cinema and its management team is debating whether or not it should begin tracking customer loyalty. Deborah is a manager who supports tracking loyalty. She should argue that Movie Palace should track loyalty because truly loyal customers love the brand, are zealous in telling others about the brand, and are even willing to pay more for the brand and all it means to them.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Discuss what is included in the body of a research report.

Question 7

What mistake can companies make when they define their core business?
 a. being myopic
  b. seeing the big picture
  c. being too strategic
  d. being too technical

Question 8

The term supply chain information system (SCIS) is defined as
 a. software that manages the supply chain.
  b. technology that has enhanced the ability of companies to pay more attention to customers.
  c. information systems that automate the flow of information between a firm and its suppliers.
  d. process management software that may or may not use ASP applications.

Question 9

In marketing, the abbreviation CRM represents customer relationship modeling.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 10

List the seven major elements of a formal research report.