Company ABC segments customers by gender, age, education, and income. Company ABC's segmentation is ...

Company ABC segments customers by gender, age, education, and income. Company ABC's segmentation is based on __________ factors.
 a. demographic
  b. geographic
  c. psychological
  d. behavioral

Question 2

Which of these is NOT a production method?
 a. make-to-stock
  b. create to order
  c. build to order
  d. assemble to order

Question 3

When a retailer is planning for its sales force, it starts with the question, How many salespeople should we have? What is the next question it should ask?
 a. Where should we find the salespeople?
  b. What kind of salespeople are we looking for?
  c. How should salespeople be compensated for their efforts?
  d. Should we even have salespeople?

Question 4

The average deviation score is frequently used in marketing research studies.
 
 Indicate whether the statement is true or false

Question 5

__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
 a. Mass marketing
  b. Demographic marketing
  c. Niche marketing
  d. One-to-one marketing

Question 6

Resource requirements planning (RRP)
 a. is a long-run, macro-level planning tool.
  b. checks the feasibility of the master production schedule.
  c. checks the feasibility of the materials requirement plan.
  d. is a long-range materials plan that translates annual business plans.