As the dollar value of a product increases, packaging costs will:

As the dollar value of a product increases, packaging costs will:
 a. Increase
  b. Decrease
  c. Stay the same
  d. Can't be determined

Question 2

The point of __________ is to get companies to think about the broader market, rather than only optimizing their own needs. This can avoid price wars.
 a. conjoint analysis
  b. game theory
  c. elasticity
  d. competition

Question 3

List the key decisions that researchers must make in their questionnaire design.

Question 4

The promotion for a high-involvement purchase will have a lot more __________ associated with it.
 a. brand names
  b. information
  c. noise
  d. pictures

Question 5

The inverse relationship that exists between the cost of lost sales and inventory costs is the inventory effect.
 
 Indicate whether the statement is true or false

Question 6

Marketers frequently use __________ to try to estimate the likely results of various actions, most frequently price cuts and competitive response.
 a. strategies
  b. promotions
  c. competition
  d. game theory

Question 7

The process of taking a questionnaire that has previously been translated from one language to another and then having it translated to the initial language by a second, independent translator is called ____________________.
 Fill in the blank(s) with correct word

Question 8

Which products need to be widely available so the customer can pick them up without much thought?
 a. all products
  b. medium-involvement products
  c. low-involvement products
  d. high-involvement products

Question 9

To hold down distribution cost, the lowest cost carrier should always be used.
 
 Indicate whether the statement is true or false

Question 10

Ashton wants to generate interest in the new branch of his hobby stores that is opening next week. He plans to offer temporary price cuts and issue coupons. This practice is referred to as
 a. price promotion.
  b. price sensitivity.
  c. price discrimination.
  d. price instability.