Tagged web pages and cookies work together to:
a. produce useful metrics for marketers.
b. ensure efficient site performance.
c. they don't work together.
Question 2Almost all retailers welcome everyday low pricing.
Indicate whether the statement is true or false
Question 3Which of the following is TRUE?
a. A filter question can be used to determine if a questionnaire respondent is familiar with a certain topic.
b. Any questionnaire response is a good response.
c. Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently.
d. An optimal reference period used for framing questions is about one year.
e. All of these are false.
Question 4When attempting to create optimum value, a company need not examine the entirety of the supply chain; optimizing the initial production processes is sufficient.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following are traffic measures?
a. Unduplicated audience and consumer panels
b. Hits and server logs
c. Hits and ad impressions
Question 6Increases in sales volume necessarily lead to increased profits.
Indicate whether the statement is true or false
Question 7Did you vote in the last presidential election? is an example of which of the following question types?
a. Filter question
b. Leading question
c. Multichotomous question
d. Double-barreled question
e. Telescoping question
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