Most Internet users fear invasion of privacy - as documented by consumer research.
Indicate whether the statement is true or false
Question 2Brands sometimes must be repositioned in order to grow and prosper.
Indicate whether the statement is true or false
Question 3Businesses have enthusiastically adopted the internet for marketing for the following:
a. attract new customers.
b. customer retention.
c. both of the above.
Question 4A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?
a. Information is needed on projected inflation rates over the next five years.
b. Information is needed on initial consumer response to the introduction of a new product.
c. Information is needed to evaluate the past performance of one of the company's wholesale distributors.
d. Information is needed to determine next year's goals for the company sales force.
e. Information is needed to forecast demographic needs.
Question 5Second Life is a virtual world where participants log into a space, then use their mouse and keyboard to roam landscapes, chat, create virtual homes or conduct real business.
Indicate whether the statement is true or false
Question 6Successful brand positioning requires a communication strategy that simultaneously appeals to functional, symbolic, and experiential needs.
Indicate whether the statement is true or false
Question 7The most common way consumers discover new online products is through:
a. search.
b. merchant emails.
c. social networking sites.
Question 8A concern about the expanding number of commercial databases and corporate information systems is the issue of
a. privacy.
b. accuracy.
c. cost.
d. access.
e. compatibility.
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