Free-with-purchase premiums are also called _____.

Free-with-purchase premiums are also called _____.
 a. self-liquidating offers
  b. mail-in offers
  c. free-gift-with-purchase premiums
  d. bonus packs
  e. bonus premiums

Question 2

An advertisement that was designed to keep a company's brand fresh in the consumer's memory performs the advertising function of _____.
 a. informing
  b. persuading
  c. adding value
  d. reminding
  e. assisting other company efforts

Question 3

Which of the following is a type of premium?
 a. trade allowance
  b. self-liquidating offer
  c. efficiency premium
  d. segmented premium
  e. add-on premium

Question 4

PepsiCo's commercials that encourage people to purchase Mountain Dew is an example of creating _____ demand.
 a. elastic
  b. primary
  c. secondary
  d. derived
  e. joint

Question 5

_____ are articles of merchandise or services offered by manufacturers to induce action on the part of the sales force, trade representatives, or consumers.
 a. Coupons
  b. Rebates
  c. Price-offs
  d. Premiums
  e. Add-ons

Question 6

Which combination of advertising and price elasticity should be applied in a situation where there are mature market goods and consumers have complete information about most brands in the category?
 a. increase advertising and/or discount prices
  b. maintain the status quo
  c. build image via increased advertising
  d. grow volume via price discounting
  e. decrease prices and advertising expenses

Question 7

Which type of consumer promotion offers consumers a delayed reward with the objective of reinforcing a brand's image?
 a. contest
  b. mail-in offer
  c. continuity programs
  d. price-offs
  e. bonus packs

Question 8

The National Dairy Council sponsored a series of commercials promoting milk and cheese as healthy foods. This advertising was designed to create _____.
 a. secondary demand
  b. horizontal demand
  c. vicarious demand
  d. primary demand
  e. joint demand

Question 9

Which type of consumer promotion offers consumers an immediate reward with the objective of encouraging repeat purchases?
 a. samples
  b. phone cards
  c. continuity programs
  d. self-liquidating offers
  e. bonus packs

Question 10

Which of the following is an example of an advertisement that was designed to create primary demand?
 a. Weekends were made for Michelob.
  b. Orange juice isn't just for breakfast anymore.
  c. Like a good neighbor, State Farm is there.
  d. You're in good hands with Allstate.
  e. Gillette: the best a man can get.

Question 11

Which of the following is a type of consumer-oriented promotion?
 a. allowances
  b. cooperative advertising
  c. social media
  d. premiums
  e. experiential model

Question 12

The Beef Council sponsored a variety of advertisements encouraging people to eat more meat. These advertisements were designed to create _____ demand.
 a. secondary
  b. derived
  c. elastic
  d. joint
  e. primary