To reduce the negative consequences of forward buying, a manufacturer can _____.

To reduce the negative consequences of forward buying, a manufacturer can _____.
 a. divert goods
  b. use a bridge-buying program
  c. avoid national deals
  d. use a bill and hold program
  e. threaten legal action against retailers who practice it

Question 2

Calvin refuses to eat his spinach. His father says, Eat your spinach, Calvin, and you can stay up one hour longer than your normal bedtime.. What influence tool is the father using?
 a. commitment and consistency
  b. social proof
  c. reciprocation
  d. liking
  e. authority

Question 3

Which of the following is true regarding forward buying?
 a. Savings from forward buying often are passed on to consumers.
  b. Forward buying reduces distribution costs.
  c. Manufacturers experience reduced margins.
  d. Forward buying occurs when retailers by abnormally large quantities at the deal price and selling off the excess in other geographical areas.
  e. Manufacturers could avoid the forward buying problem by placing brands on national deal only.

Question 4

The students' intentions to give or not to give blood in a drive sponsored by the Red Cross is best described as the _____ attitude component.
 a. affective
  b. cognitive
  c. constructive
  d. conative
  e. evaluative

Question 5

Forward buying does not always benefit manufacturers because _____.
 a. the savings from forward buying are passed on to consumers by retailers
  b. distribution costs are increased
  c. retailers' margins are reduced
  d. manufacturers' margins are increased
  e. All of these are correct.

Question 6

A university fraternity sponsored a blood drive in cooperation with the Red Cross, but students weren't eager to donate. Red Cross volunteers took an impromptu survey and discovered that students erroneously believed they could contract AIDS in the process of giving blood. The erroneous belief that AIDS can be contracted while donating blood is best described as the _____ component of the student body's attitude.
 a. affective
  b. cognitive
  c. constructive
  d. emotive
  e. evaluative

Question 7

The practice of forward buying is also known as _____.
 a. diverting
  b. loading
  c. street money
  d. load buying
  e. bridge buying

Question 8

Gina went to a drugstore for a bottle of shampoo. She walked past a point-of-purchase display for Jhirmack shampoos and conditioners, ignored a price-off coupon for Prell, and went directly to the shelf display for the brand she always purchasesJohnson & Johnson's Baby Shampoo. Chances are, Gina's decision is driven most by which attitude component?
 a. cognitions
  b. affect
  c. message arguments
  d. peripheral cues
  e. opportunity