Which type of business market tends to have the most complex buying procedures?

Which type of business market tends to have the most complex buying procedures?
 A) Reseller
  B) Institutional
  C) Retailer
  D) Government
  E) Producer

Question 2

In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage.. Still in its early stages, the company is looking to get its name out there as much as possibleand with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. The team at MyMVPs decides to make sponsorship one of their top priorities. Not only can they build community relationships, but they can get the MyMVPs name out with signs and banners. The team also prints hundreds of business cards and stationary to distribute, and sets up a number of tents that will feature the company logo. In a small-scale and local way, this is the same thing large corporations do when they make an effort to
 a. leverage, leverage, leverage..
  b. make good use of product placement..
  c. fight the chaos scenario..
  d. speak to consumers in a single voice..

Question 3

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines
 A) communication.
  B) integrated marketing communications.
  C) tactile communication.
  D) kinesic communication.
  E) proxemic communication.

Question 4

Because retailers have to be concerned with product selection, price, and space, they often evaluate products on the basis of
 A) their markup.
  B) sales per square foot of selling area.
  C) how many of the product they can fit in a certain amount of space.
  D) profit per dollar of selling price.
  E) the reliability of the supplier.

Question 5

In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage.. Still in its early stages, the company is looking to get its name out there as much as possibleand with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. MyMVPs arranges sponsorship of several area high schools and begins to think of ways to leverage the sponsorship. In this context, leverage can be described as
 a. the practice of judging sponsorship through media impressions.
  b. the practice of placing any branded product into the content and execution of an established entertainment vehicle.
  c. any collateral communication or activity reinforcing the link between a brand and an event.
  d. development and support of any entertainment property.

Question 6

Explain what product placement is and discuss its growing popularity within entertainment media.

Question 7

Which of the following statements about reseller markets is false?
 A) Resellers are concerned with the level of demand for the product.
  B) Resellers are not concerned with how much space the product takes up as long as it has a high price.
  C) Resellers want producers to be able to supply adequate quantities of the product.
  D) Resellers are concerned with the availability of technical and promotional assistance from the producer.
  E) Resellers are concerned with the markup percentage they can get on the product.

Question 8

In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage.. Still in its early stages, the company is looking to get its name out there as much as possibleand with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. The team at MyMVPs decides to look into sponsorship as a way of building the brand. At first, they wonder about the cost. Eventually, they come to the conclusion that they would ultimately gain the mostbut would also have to spend the mostif the business decided to
 a. be an exclusive sponsor of an event.
  b. calculate media impressions from an event.
  c. get involved in social networking for an event.
  d. be a co-sponsor of an event with another business.

Question 9

Select three criticisms of promotion, and provide defenses to refute them.