According to Robert Sternberg, which of the following should you do for advancing your own creativity?
a. Adopt the safe solution.
b. Do not cherish ambiguity.
c. Learn to doubt yourself.
d. Analyze your own ideas.
Question 2A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly made in America.. The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of sweatshops.. However, along the way, it deals with a few public relations issues too. The conflict passes, things settle down, and he goes on to build his businessknowing that a rash of bad publicity could have done him wrong even before he got started. Now, he knows that he is part of an industry with many questionable players. He is also aware that the chance of being associated with sweatshops,
illegal hiring, or other unsavory aspects of business is high. Therefore, he prepares a better position to issue public statements based on current and accurate data.
a. reactive strategy
b. press conference
c. publicity stunt
d. public relations audit
Question 3You are most likely to be creative when:
a. you are in your comfort zone.
b. doing something you love.
c. you avoid critiquing your own ideas.
d. you avoid ambiguity.
Question 4A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly made in America.. The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of sweatshops.. However, along the way, it deals with a few public relations issues too. He feels he did a good job in his press release by describing the positive aspects of his company.
However, he is aware that his press release:
a. can only promote positive news, but not combat negative information.
b. cannot be integrated with other communication efforts.
c. can do well in communicating information internally, but not externally.
d. can be edited, misconstrued, or not run at all by media organizations.
Question 5What do the three Ps stand for in the 3P's creativity framework?
a. Processes, Problems, and Perks
b. Preparation, Pragmatism, and People
c. Practicality, Problem-solving, and Production
d. People, Process, and Place
Question 6A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly made in America.. The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of sweatshops.. However, along the way, it deals with a few public relations issues too. Shortly after this young man launched his business, a local newspaper runs a series of investigative reports on crowded, dimly lit, and unventilated sweatshops along the West Coast that hire illegal immigrants. His business is mentioned, though only in a list of firms that employ seamstresses, not in the list of those accused of wrongdoing. Still, he feels the need to write a letter to the editor as well as put out press releases to clarify his position and describe his business ethics. In terms of public relations, which of the following is he doing?
a. Promoting products
b. Preparing internal communications
c. Counteracting negative publicity
d. Lobbying
Question 7Though individual achievement is important to foster, getting creative people to work as a team has its unique challenges. Which of the following guidelines are included in the list provided for heading a creative team?
a. Allow for plenty of room between teams and clients, and foster competition between team members.
b. Communicate your own personal preferences, and stress the use of a particular cognitive style.
c. Take care in making your team assignments, and rotate assignments over time.
d. Foster creativity by giving your team members free reign, and judge each creative idea as it is suggested.
Question 8The brewing companies in the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activitiesusing both traditional and innovative mediahelp to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations. The brewing company with the interactive website full of facts and games is moving beyond the Web and into the community. It sends stories to media outlets announcing that all the fun on its website will continue at its beer gardens to be set up at summer and fall festivals around the country. It would feature more games, puzzles, and trivia contests. The two PR tools that the company is using is:
a. press conference and lobbying.
b. press release and sponsored event.
c. buzz marketing and publicity.
d. feature story and viral marketing.
Quick Reply
