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jyothi2603 jyothi2603
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Posts: 399
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A year ago
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It The management of Voice-It Technologies believes in retaining their customer base and provide customers at their stores attractive offers which will help create brand loyalty and repeat purchases. This is an example of .
 a. predecsional distortion
  b. cognitive dissonance
  c. limited problem solving
  d. conversion

Question 2

One drawback of sales promotions is that the results are difficult to document.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It Most consumers who purchase Voice-It products buy them primarily when their preferred brand is out of stock. They also do not spend much time on information search. What mode of consumer decision making does this indicate?
 a. Brand loyalty
  b. Limited problem solving
  c. Extended problem solving
  d. Cognitive dissonance

Question 4

Sales promotion can provide an affiliation value for a brand; meaning that the consumer wants to, or is able to, identify with the brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome mentions to another shopper at the store that low-quality blenders are made of plastic and
  high-quality blenders have a stainless steel base. This comment represents Jerome's:
 a. beliefs.
  b. brand loyalty.
  c. brand attitude.
  d. habits.

Question 6

Sales promotion is the use of incentive techniques that create a perception of greater brand value among consumers, the trade, and business buyers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Which of the following best describes Jerome's mode of consumer decision making in buying a blender?
 a. Limited problem solving
  b. Low involvement
  c. Extended problem solving
  d. Predecisional distortion

Question 8

The unique characteristics of the Web has given advertisers who use it a definite edge over their competitors. What are the advantages of the new digital/interactive media being used in advertising today? Discuss a product or
  service that has successfully demonstrated one or more of these elements in its digital/mobile advertising.

Question 9

Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome asked his friends for suggestions on which brand of blender he should purchase. This is an example of:
 a. need recognition.
  b. postpurchase use.
  c. top of mind awareness.
  d. information search.

Question 10

Explain the role of online privacy in social media advertising. What are cyber-identity theft and online resistance?
  How can they affect social media advertising? List out the ways in which individuals can protect themselves. What is the consequence of blocking websites that track your digital footprint?

Question 11

Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome realized that he did not have a blender for the party. This is an example of .
 a. an information search
  b. an alternative evaluation
  c. cognitive dissonance
  d. a need state
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Answer verified by a subject expert
syreeta8435syreeta8435
wrote...
Posts: 422
Rep: 0 0
A year ago
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Answer to #1

d

Answer to #2

FALSE

Answer to #3

b

Answer to #4

TRUE

Answer to #5

a

Answer to #6

TRUE

Answer to #7

c

Answer to #8

There are four major advantages of digital/interactive media:
Interactivity is one of those lofty goals of advertisers that could never have been truly accomplished with traditional media, but is sometimes achieved through digital/interactive media. Ads in traditional media may have allowed consumers to clip coupons, enter contests, or write testimonial letters. But the new media are designed for all forms of interactivitychats, blogs, comments, forums, activities, games, etc.
A click-through allows the user to click on an ad and get a virtual tour, visit a home page, read product specifications, enter a discussion about a brand, or most importantly, purchase the product online immediately. If advertisers can attract surfers to the brand website, there is the opportunity to convert that surfer to a buyer
if the site is set up for e-commerce. Design components of various digital or mobile or tablet ad formats can have an important effect on click-through and sales potential. Integration refers to the ability of advertisers to include their home page URL as well as the online address of special promotions, contests, or related sites on virtually all of their other forms of advertising and promotion. Digital and mobile advertising is most easily integrated and coordinated with other forms of promotion. The integration of Web activities with other components of the marketing mix is one of the easiest integration tasks in the IBP process. This is due to the flexibility and deliverability of Web advertising. Social media also provides a seamless interface with the most traditional of IBP tools, television. Television ratings for live events, such as the Grammys and the Oscars, have spiked in recent years as viewers tweet and post on Facebook to alert friends to the awards and to their reactions to the proceedings.
On a cost-per-thousand (CPM) basis, the cost of Web ads for the most part compares favorably with ads placed in traditional media. The real attraction of digital is not found in raw numbers and CPMs, but rather in terms of highly segmentable and highly motivated audiences. The Internet is ideally suited for niche marketing. Engagement via a Digital Footprint. Companies, nonprofits, and human brands alike can engage others via their online presence. The integration of print campaigns with Facebook and a QR code that brings the consumer to the product's website is a way to engage via hybrid channels. Based on privacy settings, online history of what one posts becomes a digital paper trail, available for anyone to reflect back on. The information that one shares creates a digital footprint, defined as your profile of personal information, accessible online to a spectrum of people.

Student examples may vary.

Answer to #9

d

Answer to #10

It is key to explore consumer perception of both privacy and security because security refers to how safe the site or app is and privacy is more about how the host maintains consumer data and online consumer behavior. Establishing the highest standards for privacy and security are important for online brand managers. Doing so can help e- tailers make sure that they are accurately addressing concerns that their customers have that could prevent them from completing online transactions.
Cyber-identity theft is having one's identity stolen by online or digital means. It can inhibit some consumers from shopping and banking online. Online resistance is an attitude or behavior against the digital movement, at times. It can occur if consumers perceive that marketers and advertisers are trying to stomp on their sacred territory in the social media. Both of these can reduce online sales and transactions and thus the effectiveness of online advertising.
To protect their privacy, individuals can clear out needless cookies, read privacy policies, and pay attention to logos that show that a site has been endorsed or is a member of a third-party privacy endorser, known as a privacy seal. Though difficult to do, they can also keep a track of their digital footprint and choose to make their social media data private through the privacy settings of the websites.
People can choose to block websites that keep track of their online browsing data. This way their privacy will be more secure from unwanted intrusions. However, blocking these websites also means that fewer number of relevant or useful online ads will reach these people.

Answer to #11

d
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