___________ refers to misrepresenting information in a positive way to favor a particular brand with which a consumer has an emotional connection.
a. A need state
b. Cognitive dissonance
c. Predecisional distortion
d. Stratification
Question 2In which of the following ways can consumers block websites that track them?
a. By changing their social network login passwords regularly
b. By making use of cookies when they visit websites
c. By using software sites that utilize big data
d. By having just one social networking account per person
Question 3Which of the following serves as a solution to a simple consumption problem and occurs in settings where a
decision isn't involving?
a. Extended problem solving
b. Habit
c. Conversion
d. Brand loyalty
Question 4_________ refers to a huge volume of structured and unstructured data that is much too large to analyze or process using traditional ways.
a. RDBMS
b. Ordinal data
c. Big data
d. Metadata
Question 5Which of the following is a difference between brand loyalty and a habit?
a. Habit involves low involvement, whereas brand loyalty involves high involvement.
b. Brand loyalty is not based on emotional connections, whereas habit is based on emotional connections.
c. Brand loyalty can be easily disrupted with skillful advertisement, whereas habit cannot be disrupted with advertisements.
d. Unlike brand loyalty, habit is based on a conscious commitment to find the brand each time the consumer purchases from the category.
Question 6Cranola Inc has newly set up a website where customers can obtain information as well as buy its products. It notices that people who visit its website are instantly interested in the products, and 85 of the visitors end up making purchases. However, it also notices that the number of visitors are very low as they don't find it on their searches very often. Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?
a. Pop-under ads
b. Interstitial ads
c. Buzz marketing
d. Search engine optimization
Question 7A young mother consistently buys Oreos for a special treat, which her kids love. However, every now and then, she buys Salerno Butter Cookies or Keebler Animal Crackers, for a change in taste. Which mode of consumer decision making does this demonstrate?
a. Clutter
b. Variety seeking
c. Cognitive dissonance
d. Stratification
Question 8An Internet user goes to a large portal, and types in a few key words. He receives a list of websites that might be of interest. Most often, the higher a site appears on the list, the more likely the user will visit that website. Therefore, advertisers want their websites to appear first. Which of the following concepts is described in this scenario?
a. Click fraud
b. Ultrabroadband
c. Viral marketing
d. Search engine optimization
Question 9Which of the following modes of consumer decision making involves low involvement and low experience?
a. Limited problem solving
b. Habit or variety seeking
c. Extended problem solving
d. Brand loyalty
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