_____ will give the exporter's product local flavor and increase the overall promotional budget for the product.
a. Ambush marketing
b. Database marketing
c. Cooperative advertising
d. Internal public relations
Question 2A longitudinal study that gathers data from the same sample of individuals or households over time is called a repeated measures study.
Indicate whether the statement is true or false
Question 3The exact percentage of variation shared by two variables is calculated by squaring r, which is called the
a. scale-independent relationship c. coefficient of determination
b. linear correlation coefficient d. least sum of squares
Question 4A Type I error occurs when you fail to reject the null hypothesis when the alternative hypothesis is true.
Indicate whether the statement is true or false
Question 5Which of the following is not a stakeholder?
a. employers c. politicians
b. suppliers d. all of the above are stakeholders
Question 6Which of the following is a disadvantage of direct exports?
a. Exporters have to engage in cooperative advertising which decreases the overall promotional budget for the product.
b. Exporters will have no opportunity to sell the product with intermediaries.
c. Exporters encounter possible gatekeeping by intermediaries.
d. Exports have to face minor learning about sales in the markets that buy the product.
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