The linear correlation coefficient measures the
a. linear relationship between two variables, X and Y
b. causal relationship between two variables, X and Y
c. degree of curvature (from elliptical to a straight line) between two variables, X and Y
d. relationship between two nominal variables, X and Y
Question 2The term p-value stands for power-value.
Indicate whether the statement is true or false
Question 3The text mentioned that which of the following movies used a huge public relations event to promote its launch?
a. Shrek c. Shark Tale
b. Shrek 2 d. Madagascar
Question 4_____ involves relaxing most of the controls over foreign affiliates and allowing them to pursue their own promotional approaches.
a. Centralization
b. Glocalization
c. Localization
d. Decentralization
Question 5When a respondent exaggerates his income and education in an interview in order to make a favorable impression on the interviewer, this is an example of auspices bias.
Indicate whether the statement is true or false
Question 6The most important descriptive statistical procedure appropriate for use with two interval variables is the
a. z-test c. simple linear regression
b. t-test d. chi-square test
Question 7A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.
Indicate whether the statement is true or false
Question 8Effective public relations can deliver all of the following except
a. build brand-consumer relationship c. keep the brand in the public eye
b. decrease value to the brand d. defend the firm and its brands
Question 9The ideal situation in developing a message strategy is to have a _____, which refers to a product that is manufactured, packaged, and positioned the same globally.
a. world brand
b. product class
c. brand mark
d. product family
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