The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called _____
a. zoned marketing
b. target marketing
c. database marketing
d. electronic marketing
Question 2The mode is defined as the middle value when data are arranged in order of magnitude.
Indicate whether the statement is true or false
Question 3Breaking down the answer to the question: Have you ever purchased a ticket online for an American Airlines flight? into subgroups based on gender and zip code is an example of _____.
a. a box and whisker plot analysis
b. an index number
c. elaboration analysis
d. interquartile analysis
Question 4Which of the following is not a drawback to newspaper advertising?
a. clutter c. reproduction quality
b. permanence d. selective exposure
Question 5_____ of services makes it difficult to gather information.
a. Comparability
b. Homogeneity
c. Intangibility
d. Market transparency
Question 6When a credit card company uses information about each customer's age, gender, income, and past credit history to find patterns that make customers a poor credit risk, this is an example of _____.
a. single-source data
b. data conversion
c. customer discovery
d. index of customer saturation
Question 7The standard deviation is appropriate as a measure of dispersion for ordinal data.
Indicate whether the statement is true or false
Question 8An analysis of the basic cross-tabulation for each level of a variable not previously considered, such as subgroups of the sample, is referred to as _____.
a. group analysis
b. cluster analysis
c. ANOVA
d. elaboration analysis
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