Which of the following is an approach to understanding phenomenology that relies on analysis of texts through which a person tells a story about him- or herself?
a. hermeneutics
b. ethnography
c. psychographics
d. psychodynamics
Question 2To code verbal data in the excruciatingly correct manner requires considerable time and _______________ people.
a. three c. six
b. five d. eight
Question 3Which of the following refers to the notion that the data file actually contains the information that the researcher is trying to obtain to adequately address research questions?
a. data reliability
b. data verification
c. data completeness
d. data integrity
Question 4The informative (thinker) strategy entails which of the following sequences?
a. learn, feel, do c. do, learn, feel
b. feel, learn, do d. do, feel, learn
Question 5Short-term financial guidelines in such areas as investment, cash, and personnel are called _____.
a. budgets
b. credits
c. plans
d. regulations
Question 6Which of the following is an important approach used in phenomenology?
a. netnography
b. ethnography
c. grounded theory
d. hermeneutics
Question 7A major disadvantage of using _______________ questions is interviewer bias while recording the respondent's answers.
a. open-ended c. dichotomous
b. multiple-choice d. indirect
Question 8Kelsea is an interviewer and incorrectly entered respondents' choices on ten surveys. This type of error is called _____.
a. nonrespondent error
b. respondent error
c. random error
d. editing error
Question 9At which level are objectives selected as a direct function of the following strategies: informative, thinker, habit formation, and self-satisfaction?
a. executive c. marketing
b. corporate d. marketing communications
Question 10_____ are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.
a. Bureaucratic controls
b. Centralized organizations
c. Cultural controls
d. Differentiation strategies
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