Often researchers will elect to include the purpose of the study in the _______________ section, if disclosing it will not bias respondent outcomes
a. identification data d. information sought
b. request for cooperation e. classification data
c. instructions
Question 2In-house editing rigorously investigates the results of data collection.
Indicate whether the statement is true or false
Question 3Brand trial is synonymous to which of the following?
a. brand unity c. brand purchase
b. brand equity d. brand awareness
Question 4If subsidiaries are granted a high degree of autonomy, the result is termed _____.
a. bureaucratic structures
b. mechanistic organizations
c. decentralization
d. centralization
Question 5In online focus group sessions, the moderator's ability to probe is greater than it is in a face-to-face focus group session.
Indicate whether the statement is true or false
Question 6The _______________ component of the questionnaire is an opening statement designed to enlist the respondent's help regarding the interview.
a. identification data d. information sought
b. request for cooperation e. classification data
c. instructions
Question 7Field editing is done on the same day as the interview to catch legibility of handwriting and clarify responses that are logically or conceptually inconsistent.
Indicate whether the statement is true or false
Question 8Brand trial is associated with which of the following strategic options?
a. informative c. habit forming
b. affective d. self-satisfaction
Question 9Which of the following best describes matrix structures?
a. It is a structure in which product divisions are responsible for all manufacturing and marketing worldwide.
b. It is a structure in which geographic divisions are responsible for all manufacturing and marketing in their respective areas.
c. It is a structure driven by a worldwide business unit and implemented by a geographic unit.
d. It is a structure that combines two or more organizational dimensions simultaneously.
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