What are the two goals of theory?
a. speculating and confirming
b. understanding and predicting
c. deducting and inducting
d. abstracting and concretizing
Question 2When visualizing the research findings, the data chosen for presentation in the mock-up should represent all of the following possible results except
a. optimistic c. collected data
b. pessimistic d. most likely
Question 3Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.
Indicate whether the statement is true or false
Question 4Which of the following has radically changed consumption patterns over the last few decades?
a. Increased urbanization
b. Political dissidence
c. The greening of the globe
d. The emergence of educated consumers
Question 5Psychologists explain that humans' better recall of information that is presented visually compared to information presented verbally is due to the fact that the information is stored both visually and verbally. Because it is stored using this dual-coding process, it is easier to retrieve from memory. This formal logical explanation of this phenomenon is an example of a(n) _____.
a. theory
b. construct
c. operationalization
d. abstraction
Question 6Often decision-makers can identify gaps in the original list of research needs by
a. visualizing the research findings c. selecting the correct sample
b. developing concrete objectives d. specifying the information needs
Question 7Telescoping error occurs when respondents think that recent events took place longer ago than they really did.
Indicate whether the statement is true or false
Question 8Interpretation of demographics requires some degree of:
a. consentual knowledge.
b. experiential knowledge.
c. intrinsic knowledge.
d. vocational knowledge.
Question 9A formal, logical explanation of some events that includes descriptions of how things relate to one another is called a(n) _____.
a. hypothesis
b. theory
c. causal statement
d. empirical study
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