Conclusive research is meant to provide information to help the decision-maker
a. evaluate and select a specific course of action from among the options previously identified
b. select the correct sampling procedure
c. identify the information needs based on the research objectives
d. clarify the problem or opportunity being faced
Question 2A loaded question is one that is very long and taxing on respondents.
Indicate whether the statement is true or false
Question 3As the life expectancy in a market extends and new target markets become available, international marketers may be able to extend their products' life cycles by _____.
a. renaming the products
b. increasing their supply in the domestic markets
c. attracting local customers
d. marketing them abroad
Question 4Deductive reasoning derives a conclusion about a general knowledge based on specific instances.
Indicate whether the statement is true or false
Question 5The value or benefit of formal marketing research is typically commensurate with
a. the cost of conducting the research
b. the amount of time it takes
c. the clarity of the decision to be made
d. the ability of the research to reduce uncertainty in the decision-making process
Question 6Surveys used in telephone interviews should be written in a formal style.
Indicate whether the statement is true or false
Question 7The _____ provides one of the most basic indicators of market size and is in itself indicative of the potential demand for certain staple items that have universal appeal and are generally affordable.
a. size of a household
b. number of dwellings in a country
c. number of people in a particular market
d. number of stores in a city
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