Best Foods Corporation hired an outside marketing research firm to conduct test marketing for its new spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US. This type of test market is called a(n):
a. electronic test market.
b. controlled test market.
c. standard test market.
d. simulated test market.
e. None of the above.
Question 2A primary indicator that a boycott has been successful is that it has:
A) changed the offending policies.
B) caused financial effects.
C) made businesses engage in greenwashing.
D) not forced changes in the behavior of nontargeted businesses that engage in similar practices.
E) not affected offending marketer's trade.
Question 3Samsung spends 80,000 a year per person to go abroad and literally goof off.
Indicate whether the statement is true or false
Question 4Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, preferences and intentions regarding buying custom clubs. This is an example of:
a. a cross-sectional study.
b. a longitudinal study.
c. causal research.
d. a field experiment.
e. a laboratory experiment.
Question 5Which of the following statements is true of boycotting?
A) It has less impact than the same number of consumers acting on their own.
B) It involves obtaining supplies in accordance with social responsibility.
C) It reduces consumers' self-esteem.
D) It is a way for consumers to hold companies accountable for perceived objectionable actions.
E) It is the misleading use of environmental claims for marketing purposes.
Question 6Cultural training should be done through the international office of the company to understand the culture in the context of the company.
Indicate whether the statement is true or false
Question 7Mrs. Fields Cookie Company has decided to test market a new brand of cookies. A major question the company hopes to answer with the test market project concerns customer acceptance of the product. Which method of test marketing would be most appropriate if it decides to distribute its new cookies through its normal channel of distribution?
a. Controlled test market
b. Standard test market
c. Simulated test market
d. Electronic test market
e. None of the above
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