Consumers can form simple beliefs based on _____ for an endorsement.
A) discredits
B) judgments
C) heuristics
D) attributions
E) arguments
Question 2In the planning of international promotional campaigns, objectives set at the global level are more specific and set measurable targets for individual markets.
Indicate whether the statement is true or false
Question 3The _____ is typically considered a _____ for the buying firm.
a. purchasing manager/buyer..general agent
b. sales representative..general agent
c. purchasing manager/buyer..special agent
d. All of the above.
e. None of the above.
Question 4Which of the following statements regarding packaging is true?
a. The type of transportation used affects packaging costs.
b. Packaging does not affect warehouse costs.
c. Packaging does not increase inventory carrying costs.
d. Packaging does not affect the efficiencies of the logistics system.
e. Distinctive packaging improves customer sales.
Question 5Webb-Pomerene associations engage in which the following tasks?
a. Consumer research for retailers in the home market.
b. Representing the company at trade shows.
c. Screening and selecting international distributors for different manufacturers in the home country.
d. Webb-Pomerene associations provide none of the above activities.
Question 6Steve watches an ad for a brand of soda that portrays people surfing and having a party on a beach. Steve now associates the soda with fun and exciting people. In the context of consumer attitudes, Steve's behavior is an example of _____.
A) a heuristic demand
B) a feedback cue
C) a simple inference
D) long-term cognition
E) an affective cue
Question 7The planning of international promotional campaigns has only global objectives.
Indicate whether the statement is true or false
Question 8A/An _____ is a person or entity who has been authorized to act on behalf of some other person or entity.
a. principal
b. manager
c. agent
d. employee
e. sales representative
Question 9Packaging costs are typically __________ for airfreight than for truck freight.
a. higher
b. lower
c. about the same
d. much higher
e. a little higher
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