The major strategic emphasis for channel managers to make possible changes to the channel structure ...

The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.
 a. introduction
  b. growth
  c. maturity
  d. decline
  e. stagnation

Question 2

Which stage of the international product life cycle is usually the longest stage?
 a. Introduction c. Maturity
  b. Growth d. Decline

Question 3

Joshua likes ice cream and routinely eats it for dessert after dinner. The schema for ice cream includes associations that reflect its consumption occasions. In the context of the associations in schemas, which of the following dimensions is depicted in this scenario?
 A) Uniqueness
  B) Favorability
  C) Perception
  D) Recognition
  E) Salience

Question 4

The ____ of service customers is largely determined by the behavior of the employees they contact.
 a. service consistency
  b. quality perception
  c. customer involvement
  d. service capacity

Question 5

If suppliers are not forthcoming with labor and material cost data, cost models can be developed to improve the buyer's negotiating position using material/labor ratios available from industry databases.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

During the __________ stage of the product life cycle, manufacturers must be especially mindful of channel member actions with respect to competitive products.
 a. introductory
  b. growth
  c. maturity
  d. decline
  e. All stages of the PLC equally.