Which of the following is not typically mentioned as an advantage of distributor advisory councils? ...

Which of the following is not typically mentioned as an advantage of distributor advisory councils?
 a. They enable channel members to engage in price maintenance.
  b. They provide for face-to-face dialog.
  c. They provide a vehicle for learning about channel member needs and problems.
  d. They offer a neutral setting to discuss controversial issues.
  e. They provide for representation from the manufacturer as well as channel members.

Question 2

How do consumer factors influence the counterfeiting of apparel products?

Question 3

Which of the following strategies can help overcome consumers' habituation to stimuli?
 A) Including abstract stimuli
  B) Avoiding the use of competing stimuli
  C) Avoiding contrasting stimuli
  D) Altering marketing stimuli periodically
  E) Avoiding prominent stimuli

Question 4

What are the three basic criteria upon which a new product competing for limited development funds is screened?
 a. Product differentiation, product offerings, and price
  b. Product innovation, product benefits, and target market
  c. Market, technical, and financial
  d. Consumer preference, purchasing power, and income level

Question 5

The source of _____ comes from interpersonal appeal based on socially acceptable individual qualities and attributes, such as one's personality or attractiveness.
 a. informational power
  b. expert power
 c. coercive power
 d. referent power
  e. physical power

Question 6

Clayton Products, Inc is considering establishing a Distributor Advisory Council. It can expect that this council will provide all of the following advantages except:
 a. Improve overall channel communications.
  b. Provide a vehicle for identifying mutual needs and problems.
  c. Be quite simple to set up and require little ongoing management.
  d. Be part of Clayton's overall motivation program.
  e. Provide for recognition of all channel members.

Question 7

Describe some of the nontariff barriers that the service industry experiences globally.