What are the two main concerns when selecting media?
a. Size and frame
b. Effectiveness and efficiency
c. Space and utility
d. Size and utility
Question 2In a PERT network, a/an _____ is the latest time an activity can finish without delaying the entire project.
a. late start
b. late finish
c. on time finish
d. early start
e. late start
Question 3Shortening the channel will __________ the amount of capital necessary for distribution.
a. increase
b. decrease
c. have no affect upon
d. slightly decrease
e. There is no relationship between the length of a channel and capital requirements.
Question 4Regional market integration such as MERCOSUR promote regional standardization strategies.
Indicate whether the statement is true or false
Question 5Fulfilling social needs requires the presence or actions of other people.
Indicate whether the statement is true or false
Question 6Which of the following statements about horizontal trade publications is true?
a. Chemical Engineering and International Hospital Supplies are examples of horizontal publications.
b. They cater to a particular job function cutting across industry lines.
c. They appeal to a particular audience.
d. They deal with a specific industry.
Question 7In a PERT network, a/an _____ is the earliest time a project can finish given the expected activity time.
a. late finish
b. on time start
c. on time finish
d. early start
e. early finish
Question 8According to the financial approach, choosing a channel structure is analogous to:
a. Aspinwall's parallel systems approach.
b. An investment decision of capital budgeting.
c. Most of the management science approaches.
d. The Bayesian approach to channel choice.
e. Simulations of channel choice decisions.
Question 9Although standardization is an important element of a global strategy, standardization is less important for product research and development due to the unique nature of R&D.
Indicate whether the statement is true or false
Question 10According to Maslow, people generally fulfill higher-order needs before they fulfill lower-order needs.
Indicate whether the statement is true or false
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