Learning-curve analysis highlights a key reason why many purchasers consolidate purchase volumes with fewer suppliers.
a. True
b. False
Indicate whether the statement is true or false
Question 2Selective distribution is:
a. The use of as many outlets as possible.
b. Usually preferred for the distribution of industrial operating supplies.
c. The use of one intermediary in a particular market area.
d. When not all available distributors are used, rather a carefully chosen group.
e. Standard practice in the distribution of convenience goods.
Question 3_________________________ involve a foreign company joining with a local company, sharing capital, equity, labor, among others, to set up a new corporate entity.
Fill in the blank(s) with correct word
Question 4Understanding consumer behavior is crucial for _____ in developing policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.
A) consumer cooperatives
B) managers
C) regulators
D) reference groups
E) advertisers
Question 5The path through which the message moves from source to receiver is called:
a. pathway.
b. pipeline.
c. tunnel.
d. channel.
Question 6Learning curves require the accurate collection of cost and labor data, particularly during the latter stages of production.
a. True
b. False
Indicate whether the statement is true or false
Question 7A marketing strategy that focuses on carefully chosen target markets will most likely stress:
a. Intensive distribution.
b. Only high-priced retail outlets.
c. Direct distribution.
d. Selective or exclusive distribution.
e. Exclusive distribution only.
Quick Reply
