A major cause of the failure of many dot-com companies can be traced to:

A major cause of the failure of many dot-com companies can be traced to:
 a. Providing too much information to customers.
  b. Underestimating the distribution tasks needed to link firms with customers.
  c. Setting poorly stated goals and objectives for the firm.
  d. Mis-identifying the target market.
  e. Selecting a product mix that did not meet targeted customer needs.

Question 2

_________________________ means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas.
 Fill in the blank(s) with correct word

Question 3

Benjamin has been buying generic brake oil for years. When he watches an advertisement for a new type of brake oil, he pays attention to the ad and understands the information in it. In this scenario, Benjamin is involved in _____.
 A) problem recognition
  B) finding opportunity
  C) disposition
  D) perception
  E) making postdecision evaluation

Question 4

In personal selling, costs per contact are very low.
 
 Indicate whether the statement is true or false

Question 5

Activities without any slack in a PERT network are by definition on the critical path.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

The allocation of distribution tasks should include consideration of all of the following except:
 a. Number of levels in the channel.
  b. The saturation at the various levels.
  c. The number of channel managers at each level.
  d. Types of intermediaries at each level.
  e. The selective number of intermediaries at various levels.

Question 7

The _________________________ mode of entry is the least risky entry mode.
 Fill in the blank(s) with correct word

Question 8

Kimberly wants to learn about the latest developments in agricultural tools and equipment. She attends many trade shows and conferences on these products. In this case, Kimberly's action of attending these events is an example of _____.
 A) making judgement
  B) making postpurchase evaluation
  C) using symbol
  D) gaining exposure
  E) retrieving memory