Which of the following is NOT an example of a manufacturing alliance
a. Distribution alliance c. Engineering alliance
b. Technological alliance d. Research and development alliance
Question 2Curtis likes to drink soda. He takes the empty bottles and cans that he has collected to his wife, who uses them to make art. This is an example of how to:
A) dispose a product.
B) find new use for an offering.
C) share an offering.
D) get rid of items temporarily.
E) get rid of items permanently.
Question 3The international marketer should be most alert to social noise.
Indicate whether the statement is true or false
Question 4Which of the following is not one of the important factors to consider when building a TCO model?
a. Focus on the small and easily measurable costs first.
b. Building a TCO can be a costly and time-intensive activity.
c. Work in a team.
d. Make sure to obtain senior management buy-in before embarking on a full-fledged TCO.
e. When considering global sourcing, consider all of the relevant labor, quality, logistics, and import costs associated with the total supply chain.
Question 5Which of the following is not one of the basic phases of the paradigm of the channel design decision?
a. Evaluating the variables affecting channel structure
b. Choosing the best channel structure
c. Recognizing the need for a channel design decision
d. Developing specialization and division of labor
e. Setting and coordinating distribution objectives
Question 6The success of outsourcing strategic alliances depends on which of the following?
a. Outsourcing must be done carefully, with clear objectives and expectations
b. Outsourcing partners must be selected based on expertise and based on their cultural fit with the firm
c. The outsourcing plan should provide clear expectations, requirements, and benefits
d. The success of the alliance depends on all of the above.
Question 7Buying, trading, bartering are examples of consumers engaging in _____.
A) usage
B) acquisition
C) positioning
D) repositioning
E) white sales
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