When setting goals for a social media marketing plan, it is important to:
A) identify goals correctly the first time since revisions are not recommended.
B) identify those goals that will achieve a competitive advantage for the company.
C) identify specific social media platforms for each goal.
D) ensure the goals are achievable.
E) be ambitious.
Question 2Which of the following is not considered an internal factor for setting the export price?
a. Company's philosophy
b. Company's goals
c. Company's objectives
d. Company's customers
Question 3Which of the following is not one of the categories of products in the strategic cost management matrix?
a. Commodities.
b. One-time buys.
c. Critical products.
d. Unique products.
e. Generics.
Question 4Which of the following statements regarding the marketing mix is true?
a. When distribution is the most relevant marketing mix element, it is because power retailers are channel members.
b. Distribution usually is the leading variable in the marketing mix unless the manufacturer owns and operates its own retailing operation.
c. As the number of channel members expands, so does the importance of distribution in the marketing mix.
d. The most emphasis should be placed on profits and placement in developing a marketing mix.
e. Distribution can offer a more favorable basis for developing the competitive edge because it is not easily copied.
Question 5Outsourcing is an example of joint venture.
Indicate whether the statement is true or false
Question 6Which SWOT Matrix strategy would be one where a company focused on overcoming weaknesses in its social media profiles in order to follow new opportunities in both new and existing social media platforms?
A) W-T strategy
B) S-O strategy
C) S-T strategy
D) W-O strategy
E) W-S strategy
Question 7Which of the following is not an attribute of pricing policy selection?
a. Decision control
b. Flexibility
c. Differentiation
d. Objectives
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