As more segments of the market are targeted and more of a product is made available, the price is gradually increased.
Indicate whether the statement is true or false
Question 2The opportunity cost of taking the supplier's cash discount is almost always higher than the opportunity cost of not taking the cash discount.
a. True
b. False
Indicate whether the statement is true or false
Question 3When considering the use of power in international channels, U.S. channel managers know that:
a. Power is a fairly universal concept, and all cultures perceive power and its use pretty much the same way Americans do.
b. Cultural differences can affect how channel members perceive the use of various power bases.
c. The Japanese relate to the use of power in a way typical of Western cultures.
d. Australian channel members do not respond negatively to the use of coercive power.
e. An aggressive use of power is effective to use on Japanese channel members.
Question 4In general, companies tend to use licensing in their first attempt to expand internationally.
Indicate whether the statement is true or false
Question 5Hootsuite is available in a Pro version.
Indicate whether the statement is true or false
Question 6Price is the only element of the marketing mix that is revenue generating.
Indicate whether the statement is true or false
Question 7The market-share model is also known as the penetration pricing model and is an aggressive pricing approach for efficient producers because price is a direct function of cost.
a. True
b. False
Indicate whether the statement is true or false
Question 8A study found that in a franchised channel, avoidance of using coercive power resulted in all of the following except:
a. Franchisees had higher morale.
b. Franchisees were more likely to file class action suits.
c. Franchisees were more likely to cooperate with the franchisor.
d. Franchisees were less likely to terminate their contracts.
e. Franchisees were less likely to file individual suits against the franchisor.
Question 9Hourly compensation costs for production workers in manufacturing in Mexico are among the lowest in the world.
Indicate whether the statement is true or false
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