All of the following are examples of external failure costs except _____.
a. warranty costs
b. replacement of defective products to customers
c. liability lawsuits
d. quality planning
e. loss of customer goodwill
Question 2_____ centers of excellence are individuals who are internationally recognized for their expertise in a function or an area.
a. Concentrated
b. Focused
c. Charismatic
d. Virtual
Question 3Relating to the term, channel manager, which of the following statements is false?
a. Most firms and organizations have a single designated position called channel manager.
b. Channel managers refer to anyone in a firm who is involved in the marketing channel decision making.
c. Depending on the type of firm, many different executives may be involved in making channel decisions.
d. In some franchise organizations the, manager of franchisee relations, sometimes plays an important role in channel decision making.
e. The term channel manager is used because it provides a sense of focus to the role of channel decision making
Question 4According to the social media rules of engagement, which of the following is not recommended?
A) Sending an untargeted message on Twitter as a tweet
B) Providing context when trying to connect with someone
C) Sticking to a marketing message regardless of the social channel
D) Talking about music tastes on Facebook
E) Not deleting less than positive comments or reviews on your social profiles
Question 5Which of the following is not an example of an internal failure cost?
a. Process troubleshooting.
b. Equipment calibration.
c. Re-inspection following detection of a defect.
d. Production downtime caused by defects.
e. Scrap and process waste.
Question 6Ideas which save money or time, or result in a process that is more efficient than existing ones is called:
a. great ideas.
b. best practices.
c. gold star marketing.
d. presentations.
Question 7Which of the following is not relevant to the definition of, channel?
a. External, meaning the channel exists outside the firm.
b. Internal, meaning the channel exists as part of the firm.
c. Contactual organization, referring to those firms involved in negotiatory functions.
d. Operates, suggesting involvement by management in the affairs of the channel.
e. Distribution objectives, meaning management has certain distribution goals in mind.
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