It is difficult to maintain a trusting and collaborative relationship and receive quality goods and services when suppliers do not enjoy working with the buying organization.
a. True
b. False
Indicate whether the statement is true or false
Question 2Which of the following is the first step in the planning process to develop strategy?
a. Identify markets served
b. Identify competitors
c. Provide a clear definition of the business
d. Identify the tax base
Question 3Buyers should focus only on a supplier's physical output (the end result), never on the supporting inputs, systems, and processes that created that output.
a. True
b. False
Indicate whether the statement is true or false
Question 4All of the following are lessons to be learnt from born globals except:
a. keep focused and concentrate on being number one or two in a niche.
b. stay lean by having small headquarters to save on costs and to accelerate decision-making.
c. solve customers' problems by pushing standardized solutions on them.
d. take ideas from wherever they can be found and solutions to wherever they are needed.
Question 5Within its supply chains, supply management does not merely buy parts or services from suppliers it buys (and sometimes must help manage and improve) current and anticipated supplier capabilities that will result in quality products and services.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which of the following statements about technology and international marketing is accurate?
a. Computers have not affected international marketing because they are relational.
b. Technological evolution is contributing on a rapid scale to the changes taking place in international marketing.
c. E-business has not taken hold in international marketing.
d. Web pages can be written only in English because of the lack of globalization.
Question 7In recent years, the concept of quality has changed radically from meeting customer requirements or expectations to exceeding them.
a. True
b. False
Indicate whether the statement is true or false
Question 8Which of the following represents a common trend regarding government barriers to international marketing?
a. Many barriers, regulations and laws have increased.
b. Because international marketing is global, it is not subject to government rules and regulations.
c. Global development is regulated by the World Trade Organization (WTO).
d. Barriers have fallen dramatically in the last years to further facilitate the globalization of markets.
Question 9A _____ is responsible for understanding in depth entire families or groups of purchased goods and services.
a. third party
b. general buyer
c. preferred supplier
d. long-term buyer-supplier relationship
e. commodity team
Question 10According to the text, which of the following are two of the most powerful globalization drivers?
a. War and conflict
b. External and boundary specification
c. Permission and oscillating marketing
d. Cost inefficiencies and duplication of effort
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