The MAIN purpose of marketing research is:

The MAIN purpose of marketing research is:
 a. To help achieve all marketing activities below their cost estimates.
  b. To accurately determine consumer demand.
  c. To provide a continuous flow of objective information to marketing managers.
  d. To gather information to help managers make better decisions.
  e. None of the above.

Question 2

If the correlation between two variables x and y is equal to 0.90, which of the following is TRUE?
 a. x and y are highly related, whereby a positive change in x is accompanied by a positive change in y.
  b. The two variables x and y are not related to one another.
  c. x and y are highly related, whereby a negative change in x is accompanied by a positive change in y.
  d. The coefficient of determination is equal to 0.81.
  e. An increase in x is accompanied by a decrease in y.