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5 years ago
Many direct marketers used to order merchandise after orders were placed by consumers. Now, they place orders in anticipation of demand. This change in strategy is largely due to ________.
A) concern over better customer service
B) the "30-day rule"
C) discounts on purchases in advance of customer orders
D) delays in order fulfillment houses
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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