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coolcat coolcat
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5 years ago

Question 1.

Managers of ________-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution.

• consumer

• product

• marketing

• production

• selling

Question 2.

The feasibility of companies dealing with customers one at a time has risen as a result of advances in ________, computers, the Internet, and database marketing software.

• information technology

• just-in-time manufacturing

• factory customization

• improved communication flow

• customer-centered strategies
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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emneviusemnevius
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coolcat Author
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#2
5 years ago
Good timing, thanks!
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