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Home Q & A Board Other Fields Homework Help Business Marketing
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linhhh linhhh
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5 years ago
Increasingly, a key goal of marketing is to develop deep, enduring relationships with all people or organizations that could directly or indirectly affect the success of the firm's marketing activities. Relationship marketing has the aim of building mutually satisfying long-term relations with key parties—customers, suppliers, distributors, and other marketing partners—in order to earn and retain their business.

Discuss the merits of relationship marketing. Describe in detail a company who is in business today that models relationship marketing.
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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coltonf1coltonf1
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