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wrote...
Posts: 160
2 months ago

Question 1.

Once a SWOT analysis has been completed, the strategic planner is ready to proceed to the goal formulation stage of the strategic-planning process model.

• true

• false

Question 2.

In applying MBO (management by objectives) all objectives are treated as being equally important—objective discrimination is not allowed.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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Replies
wrote...
2 months ago

Answer 1

true

Answer 2

false
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