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________ have been described as "large social, economic, political and technological changes [that] ...

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________ have been described as "large social, economic, political and technological changes [that] ...

Question 1.

A ________ is a direction or sequence of events that has some momentum and durability; the shape of the future is revealed and many opportunities are provided.

• trend

• fashion

• fad

• megatrend

• style

Question 2.

________ have been described as "large social, economic, political and technological changes [that] are slow to form, and once in place, they influence us for some time—between seven and ten years, or longer.

• Megatrends

• Trends

• Styles

• Fads

• Fashions

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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