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treetreee treetreee
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5 years ago

Question 1.

Marketers look at where consumers are gathering to gain insights into consumption trends.  The movement to ________ states has lessened the demand for warm clothing and increased the demand for air conditioning.

• Midwest

• Northeast

• West Coast

• Sunbelt

• Mountain

Question 2.

Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Hispanic influence" in the United States. Explain this megatrend and indicate why it might be important to your company and industry.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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antheadanthead
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treetreee Author
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5 years ago
Thanks
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