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Home Q & A Board Other Fields Homework Help Business Marketing
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Famwam Famwam
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5 years ago

Question 1.

________ is(are) the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

• Marketing intelligence

• Psychographics

• Marketing diagnostics

• Marketing metrics

• Demographics

Question 2.

London Business School's Tim Ambler believes evaluation of marketing performance can be split into two parts: ________.

• (1) long-term results and (2) changes in consumer perceptions

• (1) changes in market share and (2) changes in profitability

• (1) short-term results and (2) changes in brand equity

• (1) long-term results and (2) changes in brand equity

• (1) short-term results and (2) changes in profitability
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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jackjohnson74jackjohnson74
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Famwam Author
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5 years ago
This calls for a celebration Person Raising Both Hands in Celebration
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