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wrote...
Posts: 136
2 months ago

Question 1.

________ is(are) the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

• Marketing intelligence

• Psychographics

• Marketing diagnostics

• Marketing metrics

• Demographics

Question 2.

London Business School's Tim Ambler believes evaluation of marketing performance can be split into two parts: ________.

• (1) long-term results and (2) changes in consumer perceptions

• (1) changes in market share and (2) changes in profitability

• (1) short-term results and (2) changes in brand equity

• (1) long-term results and (2) changes in brand equity

• (1) short-term results and (2) changes in profitability
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 187
2 months ago
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Answer 1

Marketing metrics

Answer 2

(1) short-term results and (2) changes in brand equity
1
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