Ask a Question
  
  
  
Top Posters
Since Sunday
13
12
11
10
10
10
10
10
10
10
9
9
New Topic  
wrote...
Posts: 55
A week ago

Question 1.

________ is(are) the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

• Marketing intelligence

• Psychographics

• Marketing diagnostics

• Marketing metrics

• Demographics

Question 2.

London Business School's Tim Ambler believes evaluation of marketing performance can be split into two parts: ________.

• (1) long-term results and (2) changes in consumer perceptions

• (1) changes in market share and (2) changes in profitability

• (1) short-term results and (2) changes in brand equity

• (1) long-term results and (2) changes in brand equity

• (1) short-term results and (2) changes in profitability
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 7 times
2 Replies
Replies
Answer verified by a subject expert
wrote...
Posts: 79
A week ago
Sign in or Sign up in seconds to unlock everything.

Answer 1

Marketing metrics

Answer 2

(1) short-term results and (2) changes in brand equity
1
Related Topics
wrote...
A week ago
This calls for a celebration Person Raising Both Hands in Celebration
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  60 People Browsing
 104 Signed Up Today
Related Images
 1148
 178
 116
Your Opinion
What percentage of nature vs. nurture dictates human intelligence?
Votes: 66

Previous poll results: What's your favorite coffee beverage?