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The main drawback to the ________ is that the interviews must be short and not too personal.

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The main drawback to the ________ is that the interviews must be short and not too personal.

Question 1.

One set of consumers, during a focus-group session, indicated that Dell computers reminded them of a surfer, Apple computers were equated to a mad scientist, and IBM computers to Scrooge from the Dickens's tale. Which of the following qualitative research approaches matches to the approach described above?

• Laddering

• Visualization

• Brand personification

• Projective techniques

• Pyramiding

Question 2.

The main drawback to the ________ is that the interviews must be short and not too personal.

• secondary interview

• mail questionnaire

• personal interview

• online interview

• telephone interview

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 51 times

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DryPhantom

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More solutions for this book are available here

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Izzydhindsa Author

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Thanks

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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You make an excellent tutor!

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