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yufeige4 yufeige4
wrote...
Posts: 326
7 months ago

Question 1.

A profitable customer is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing the customer.

• true

• false

Question 2.

The best thing a company can do in the face of company mistakes is to discourage the customer from complaining.

• true

• false
Textbook 

Marketing Management


Edition: 13th
Authors:
Read 31 times
1 Reply
Replies
Answer verified by a subject expert
whoohoo8whoohoo8
wrote...
Posts: 314
7 months ago
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Answer 1

true

Answer 2

false
1

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