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A week ago

Question 1.

A marketing manager stresses to a newly hired brand manager the importance of having a strong brand. All of the following would be advantages that the marketing manager might stress to his subordinate EXCEPT ________.

• lower margins

• greater loyalty

• possible licensing opportunities

• less vulnerability to marketing crises

• improved perceptions of product performance

Question 2.

Apple Computer achieves incredible brand loyalty largely by delivering on its ________ to "create great things that change people's lives" by combining superior design functionality and style in its products.

• brand resonance

• brand dynamic

• umbrella branding

• brand entity

• brand promise
Source  Download
Marketing Management
Edition: 13th
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wrote...
Posts: 68
A week ago
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Answer 1

lower margins

Answer 2

brand promise
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wrote...
A week ago
Thank you for answering so quickly
wrote...
A week ago
Was feeling bored, my pleasure Grinning Face with Smiling Eyes
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