Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
melinoma86 melinoma86
wrote...
Go to Answer
Posts: 386
Rep: 0 0
5 years ago

Question 1.

The face of Betty Crocker has been updated several times in the past 75 years without losing any of its brand recognition. This brand element is ________.

• adaptable

• memorable

• likeable

• protectible

• transferable

Question 2.

Marketers of Mountain Dew created the multicity Dew Action Sports Tour where athletes compete in skateboarding, MBX, and freestyle motocross events to establish a meaningful ________ with its 12-24-year-old target market.

• brand contact

• brand asset

• internal brand

• brand salience

• brand element
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 112 times
1 Reply
Replies
Answer verified by a subject expert
jenniferagrethejenniferagrethe
wrote...
#1
Posts: 369
Rep: 49 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

melinoma86 Author
wrote...

5 years ago
Brilliant ツ
novae
wrote...

Yesterday
You make an excellent tutor!
erimis
wrote...

2 hours ago
this is exactly what I needed
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1059 People Browsing
 112 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 4423
  
 230
  
 241
Your Opinion
Who's your favorite biologist?
Votes: 586
Previous poll results: What's your favorite funny biology word?