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melinoma86 melinoma86
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5 years ago

Question 1.

The face of Betty Crocker has been updated several times in the past 75 years without losing any of its brand recognition. This brand element is ________.

• adaptable

• memorable

• likeable

• protectible

• transferable

Question 2.

Marketers of Mountain Dew created the multicity Dew Action Sports Tour where athletes compete in skateboarding, MBX, and freestyle motocross events to establish a meaningful ________ with its 12-24-year-old target market.

• brand contact

• brand asset

• internal brand

• brand salience

• brand element
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jenniferagrethejenniferagrethe
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5 years ago
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melinoma86 Author
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5 years ago
Brilliant ツ
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Correct Slight Smile TY
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