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As a branding manager, you have recommended to your board of directors a corporate policy of blanket ...

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As a branding manager, you have recommended to your board of directors a corporate policy of blanket ...

Question 1.

Identify the three important principles for internal branding presented in the text.

Question 2.

As a branding manager, you have recommended to your board of directors a corporate policy of blanket family branding. Write a brief statement outlining the advantages of blanket family branding.

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Cele_1015

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More solutions for this book are available here

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nyounger Author

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Thanks

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Thank you, thank you, thank you!

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You make an excellent tutor!

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