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A product system is a group of diverse but related items that function in a compatible manner and ...

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A product system is a group of diverse but related items that function in a compatible manner and ...

Question 1.

The product hierarchy stretches from basic needs to particular items that satisfy those needs.

• true

• false

Question 2.

A product system is a group of diverse but related items that function in a compatible manner and includes the product mix and product assortment.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 58 times

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Antoinette12

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anthonydel117 Author

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Smart ... Thanks!

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