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miks miks
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5 years ago
________ occurs when a single firm uses two or more marketing channels to reach one or more customer segments.

• Diversified marketing

• Integrated marketing

• Multimarket marketing

• Multichannel marketing

• None of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Niquegirl21!Niquegirl21!
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5 years ago
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