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dwilliams11 dwilliams11
wrote...
Posts: 308
7 months ago
Identify four things that marketers can do to better integrate their online and off-line channels.
Textbook 

Marketing Management


Edition: 13th
Authors:
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jesika1122jesika1122
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Posts: 300
7 months ago
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The text provides the following nine suggestions: (1) Train all store associates on processes for online merchandise returns; (2) list your company's 800 number on the Web homepage and be sure your customer-service hours of operation are easily accessible; (3) provide an information center that is easy to navigate and includes contact information, FAQs, guarantees, return policies, and tips for first-time customers; (4) implement a store locator feature that includes store locations, hours, and events; (5) make store pickup for purchases an option and include real-time inventory levels, where applicable; (6) post the store's weekly circular online; (7) offer gift certificates that can be redeemed online and off-line; (8) send e-mail notifications of the order, shipping, and return credit; and (9) supply all pertinent/compatible information for store return of merchandise on the packing slip or invoice.
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wrote...
7 months ago
Smart ... Thanks!
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