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Home Q & A Board Other Fields Homework Help Business Marketing
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ujesssss ujesssss
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5 years ago
The starting point in planning marketing communications is an audit of all the potential ________ that customers in the target market may have with the brand and the company.

• usages

• consumers

• exposures

• interactions

• interests
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kailz1218Kailz1218
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5 years ago
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ujesssss Author
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#2
5 years ago
This helped my grade so much
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#3
5 years ago
Perfect
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