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lstar1993 lstar1993
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5 years ago
The obvious disadvantages of radio include ________.

• excessive visual stimulus

• consumers' typical commitment to a single radio station

• the relatively passive nature of the consumer processing

• consumers' ability to fast forward through advertisements

• all of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Cele_1015Cele_1015
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5 years ago
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lstar1993 Author
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5 years ago
this is exactly what I needed
shelbycox
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Yesterday
Smart ... Thanks!
klyn
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2 hours ago
Thanks for your help!!
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