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victor.m.rojas2 victor.m.rojas2
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5 years ago
A better measure to evaluate the effectiveness of MPR is to measure ________.

• the number of exposures carried by the media

• the change in product awareness

• the difference between PR costs and advertising space expense

• the number of minutes of radio airtime garnered

• the extent of viewer repeat exposure
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Marketing Management

Marketing Management


Edition: 13th
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Kailz1218Kailz1218
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5 years ago
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victor.m.rojas2 Author
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5 years ago
This site is awesome
deathwing
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You make an excellent tutor!
DAGINC
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Thanks
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